Crossover Research
Private Markets Operate in the Dark
While public markets have Bloomberg, private market leaders are navigating a fragmented, inefficient landscape plagued by four critical gaps.
No Real Customer Voice
Teams rely on outdated employee opinions or polished references instead of authentic customer feedback at scale.
Middleman Tax
Premium fees go to overhead, not insight. Intelligence reaches you after most budget went to markups.
Guesswork Benchmarking
Without transparent data on valuations and performance, everyone's guessing what 'good' looks like.
Siloed Intelligence
Critical insights scattered across expensive subscriptions still leave teams missing the complete picture.
Four Powerful Solutions
Designed to accelerate your decisions with greater clarity and conviction
Custom
BESPOKE RESEARCH ENGINE
Premium Voice-of-Customer research and market intelligence delivered with institutional-grade rigor.
Core
LIVE BENCHMARKING DATABASE
Core benchmarks nine critical SaaS investment metrics embedded in every custom research output.
Catalyst
FIRST-MOVER INTELLIGENCE
Exclusive early access to proprietary research derived from high-value software asset pitch decks.
Connect
DEAL SOURCING PLATFORM
A data-driven sourcing platform where founders confidentially share metrics with qualified investors.
Custom
BESPOKE RESEARCH ENGINE
Premium Voice-of-Customer research and market intelligence delivered with institutional-grade rigor.
Key Features
Intelligence Designed for Your Industry
Get Better Informed Signal
With our proprietary voice of customer research engine
Current Challenges
- Comprehensive customer diligence drains internal resources
- Traditional consultants deliver generic insights buried in slide decks
- Expert network calls provide fragmented, unstructured feedback
- Limited visibility into early-stage opportunities
- Difficulty validating product-market fit quickly
- Portfolio companies need ongoing optimization support
Our Solutions
Catalyst Platform
Pre-packaged Voice-of-Customer intelligence 3-6 months before teasers circulate
Custom Research
Decisive customer feedback with verbatim quotes in days, not weeks
Core Benchmarking
Instantly benchmark targets against competitors on 9 proprietary KPIs
Portfolio Support
Help portfolio companies optimize pricing, retention, and positioning
How We Improve Your Outcomes
Measurable improvements across all key performance areas
Faster Due Diligence
Accelerate investment decisions with comprehensive customer insights delivered in structured formats
Enhanced Deal Flow
Access early-stage opportunities through proprietary intelligence networks before they hit the market
Portfolio Value Creation
Drive growth in portfolio companies through data-driven optimization strategies
Trusted By Industry Leaders
Driving Superior Outcomes
We deliver customer feedback that drives greater insights and exceptional transaction results
$500M Series C
$1B+ valuation
Our Impact
Dual-sided intelligence (for both buy-side and sell-side) for a landmark transaction.
Sell-Side Advisor
Buy-Side Sponsor
$675M Exit
Cash + Equity to Zscaler
Our Impact
Helped management refine positioning and upgrade CIM materials for a successful exit.
Sell-Side Advisor
Acquirer
Close Your Information Gap. Improve Your Results.
Join leading PE firms, growth investors, and investment banks already using Crossover to win.